How to Generate Leads Online
Generating leads is one of the most important tasks in your business. Whether you have an Online or Brick and Mortar business, if you don’t have leads that will eventually buy from you, your business is dead. Generating Leads is one of the best skills you can acquire. In this article I will show you how you can become an expert and How to Generate Leads Online.
There are various ways to generate leads online, and there are various Tools. If you have the right tools and learn to do it properly, you will be able to dominate your business sector.
The Basics of Generating Leads
In order to generate leads for your business, and to manage them properly you need four things.
- Compelling Message
- The Right Tech Tools
- A system to Automate the Process
- The ability to generate traffic
You must have a Compelling Message
No matter what type of business you are in, if you do not have a compelling message, then customers won’t look your way.. What normally happens online is that people advertise on Social Media and Google and send traffic over to there websites. In most cases, they do not generate any leads (or very little) from this process because the process is not properly planned.
The first phase in this entire process is that you need to present the potential lead, with something that will interest him or her, which is not your final product, but will raise attention. This is usually something that the person gets for free. It can be an eBook or a report. In return for this information, the person will opt-in to your mailing list and become part of your database. Although this system is not new, not many people have great success with it.
The main reasons people fail with this is that they either do not have the right system, or they are not able to send enough traffic to that system.
In order to send enough traffic, you have to have a compelling message. The way you present your message is very important. This is why we use Split-Testing on our ads and campaigns. Split-Testing can help you to determine whether a specific way of saying something, the colors of your text or the image that you use makes a difference.
The right Tech Tools
The Technical Part is ussually the part that creates a problem for many people. They either don’t know what to build or how to build it. Without the proper funnels, landing pages and way of catching information, it is impossible to collect good quality leads online.
One of the Tools that we use for ourselves and for our clients is Elite Funnels.
This program makes building websites, online shops, blogs, landing pages and funnels extremely easily and it integrates beautifully with all our other systems. You can try out the 14 day trial here.
A System to Automate the Process
Effective lead generation also has to do with how effectively you can manage the leads that you receive online.
First off you need a very effective emailing system that can send different messages depending on which actions the lead takes. If he responds in a certain way, it needs to trigger a different response from your system than when he responds in another way.
Apart from your emailing system your entire database of leads, needs to be managed. The Software that we use not only allows you to organize your leads into certain groups, but can effectively help you manage those groups.
You also need other functions in your software to enable you to effectively generate leads online like, Split-Testing, properly creating forms that can connect with your CRM system and market automation.
Generating enough traffic to your campaign
This is most probably one of the most important functions that you need in your entire campaign. if you can generate enough keyword specific traffic to your landing pages and funnels you can create various online businesses.
Whether you are using Facebook, Instagram, YouTube, LinkedIn or Twitter to generate traffic, if you know how to do it properly you have a great advantage.
You can generate both paid or free traffic from any of these sources and send them over to your funnels and capture pages.
We use Elite Inc Academy to teach most of our students and clients on how to properly generate traffic from any of these sources. The Academy includes much more than just the courses on the Traffic, it also includes training on how to use both Elite Funnels and Elite Campaigns. With the skills that you can acquire there, you will not only be able to generate leads for yourselves, but you can also build a business to generate leads for other people.
Need help Generating Leads?
Learning to generate your own leads is the first prize but we understand that there are some businesses that would rather pay someone else to do it for them. If you are looking for a Digital Agency to assist you in developing a system for you to generate leads for your company you can call Christo Fouche on +27 (0)81 2700 884 or email me at firstname.lastname@example.org.
We have several options and packages for small and medium businesses to generate leads..